NORTON, Mass. – In the ever expanding world of Name, Image, and Likeness (NIL) Wheaton College (Mass.) Athletics is looking to give its student-athletes every advantage possible. Wheaton Athletics is announcing a partnership with Influxer, an officially licensed vendor that allows student-athletes to sell unique and custom apparel through a NIL agreement. Lyons fans can purchase customized apparel to benefit Wheaton College student-athletes and their hard work on and off the field.
"The NIL landscape is constantly evolving and working with Lisa Yenush and the administration has been an amazing opportunity to see the vision they have for Wheaton College providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."
Influxer's mission is to help student-athletes navigate NIL by presenting income opportunities, providing professional education, and supporting a future beyond college athletics. They have partnered with over 500 schools across the country to create co-branded apparel customized with player's names and numbers. As the company has continued to grow, they have expanded their product line and partnered with local sports organizations, growing to serve a diverse range of athletes. Their expertise will help Wheaton student-athletes navigate the complicated field of NIL, leading to success and growth both on and off the field.
The platform empowers student-athletes to create their own personalized store, manage their merchandise, and maximize their earning while connecting with fans and brands. Influxer will work with each student-athlete to create their own store and help them keep track of and update their merchandise. It also offers opportunities to connect with brands to take part in their campaigns, creating opportunities for athletes to further elevate their profiles. Each store offers analytics that will help student-athletes track their performance and continue to grow their brand.
