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NCAA regulations prohibit coaches from friending/following prospective student-athletes. Also, coaches, current student-athletes, or representatives of the athletics department may not publicly communicate or post with prospective student-athletes on social media. All communication is limited to private messaging.
13.02.11.4 Exception—After Receipt of Financial Deposit. On or after May 1 of a prospective student-athlete's senior year in high school, there shall be no limit on the forms of electronically transmitted correspondence that may be sent by an institution to a prospective student-athlete, provided the institution has received a financial deposit in response to the institution's offer of admission. (Adopted: 10/19/10)